Reporting to the Director of Marketing, the Marketing Technology Coordinator uses the Slate CRM to build and optimize marketing communications campaigns to support enrollment marketing strategies.
Duties and Responsibilities
Develops a detailed knowledge of Slate CRM as a database and marketing technology tool to implement and manage multiple omnichannel communications campaigns to support enrollment marketing strategies
Collaborate with designers to develop email templates and convert messaging to HTML format for email campaigns
Coordinate annual enrollment marketing communication calendars
Leverage Slate to optimize workflows and manage yearly maintenance
Creates, maintains, and follows standard operating procedures and documentation as needed for marketing communications office operations
Assists with the creative development, production, and distribution of admission campaign assets as they relate to marketing communication plans
Stays current with new system functions and best practices across Slate campuses nationally with the goal of enhancing Wheaton’s utilization of Slate’s functionality
Completes other marketing responsibilities as needed
Proficiency in HTML for email preferred. Liquid Markup Language knowledge preferred, but not required.
Desired attributes include:
Writing and proofreading skills
Strong problem-solving ability
Organized and detail oriented
Outstanding project management
Gifted collaborator
Passionate about the mission of Wheaton College
Physical Requirements
The employee is regularly required to sit, talk, or hear; frequently required to use repetitive hand motion, handle or feel, and to stand, walk, reach, bend or lift up to 10 pounds.
WHEATON COLLEGE is an evangelical Protestant Christian liberal arts college whose faculty and staff affirm a Statement of Faith and adhere to lifestyle expectations of the Wheaton College Community Covenant. Wheaton is an equal opportunity employer committed to recruiting and retaining a diverse and talented workforce and student body. We encourage the expression of multiple perspectives within a Christian worldview, inside and outside the classroom. For more information about Wheaton College visit www.wheaton.edu.
Additionally, Wheaton College aspires to provide a physically safe environment for students, staff, and faculty to learn and work. In support of this objective, the College requires background checks for final candidates, after an employment offer is extended. Employment is contingent upon successful completion of a background check.
