Rockford University invites candidates for the position of Director of Enrollment Data and Systems. Primary responsibilities for this position will be to work with the Enrollment Management leadership team to provide the most relevant data possible at all times and to manage the software systems used within Enrollment Management. The position will focus on how the various enrollment management data systems work together and liaise with Information Technology (IT) department to direct efforts at improvements. This position will act a primary connection to external partners where enrollment systems and data are of primary concern. This position reports directly to the Vice President for Enrollment Management with strong partnership ties to Associate and Assistant Vice Presidents in division. The incumbent will be a self-directed individual who can manage the fast-paced enrollment environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
Direct oversight, administration, facilitation and maintenance of a customized Salesforce Customer Relationship Management (CRM) System. Manage the technology, analysis, strategic planning and communications related to CRM utilization.
Development, customization and maintenance of dashboards for enrollment management staff.
Serve as the primary enrollment liaison with Information Technology (IT) staff. Work collaboratively with IT staff and others to increase and standardize use of CRM features.
Extract, analyze and assess admissions recruitment and prospect data in order to maximize CRM capabilities.
Develop CRM training materials, documentation and best practices for enrollment management staff.
Provide technical support for end users.
Develop and maintain workflows to automate enrollment functions within the CRM.
Develop and maintain workflows for automated and differentiated communication campaigns in the CRM.
Develop and maintain data templates to the CRM for importing data sources from outside vendors
Continually develop new workflows in the CRM to maximize existing and new functionality.
Utilize the Ellucian PowerCampus Student Information System and other systems to produce enrollment related data via custom and canned reporting modules for short-term and long-term strategic use.
Liaise with Information Technology department to build a new data warehouse and reporting system within SIS.
Collect, analyze and report enrollment related survey data (e.g., admitted student questionnaires, event surveys).
Develop analytics to track activity and direct strategy.
Create auditing systems to ensure data integrity (i.e, duplicate resolution, erroneous or unusable entries, reassigning records, etc).
Plan and implement data and reporting strategies to assist in making strategic decisions concerning enrollment operations.
Stay informed and up to date on all enrollment management software systems.
Execute system upgrades for the CRM.
Handle related duties as assigned.
Demonstrated knowledge, skills and abilities in working with faculty, staff and students with diverse backgrounds including academic, socioeconomic, cultural, sexual orientation, and disabilities.
Proficiency with CRMs required, Salesforce/Target X preferred
Proficiency with Student Information Systems (Ellucian PowerCampus a plus)
Ability to collect, analyze and report quantitative and qualitative data
Ability to examine, synthesize and report on information effectively
Knowledge of Student Information Systems (Ellucian PowerCampus a plus)
Ability to write custom queries using Microsoft SQL
Excellent verbal and written communication skills
Experience in customer service in person, over the phone, and via e-mail.
Bachelor’s degree and 3-5 years related experience
Knowledge of enrollment planning and admission office operational functions preferred
Basic knowledge pertaining to troubleshooting hardware, software applications, and web-based applications.
Ability to translate dense technical requirements to audiences with varying technical understanding
Knowledge, Skills, & Abilities
Team lead and mentoring skills
Organizing and coordinating skills.
Understanding marketing automation and communication plans
Ability to work effectively with diverse populations.
Ability to communicate effectively, both orally and in writing.
Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
Knowledge of student recruitment and retention issues.
Ability to plan and evaluate programs.
Ability to gather data, compile information, and prepare reports.
Skill in the configuration and use of computerized database programs and Microsoft Office.
Ability to develop, plan, and implement short- and long-range goals.
Ability to develop and deliver presentations.
Must be able to work some late nights and occasional weekends
Review of resumes will begin immediately and continue until the position is filled. Please submit resume, cover letter indicating salary requirements and list of three professional references.
Additional Salary Information: Competitive salary and rich benefits package, upon hire, including medical insurance, generous holiday/vacation/sick package and tuition remission for employee, spouse and dependents.
About Rockford University
Rockford University, formerly Rockford College, is a four-year, co-educational institution founded in 1847 offering undergraduate and graduate degrees in traditional liberal arts and professional fields. We offer approximately 80 majors, minors and concentrations, including the adult accelerated degree completion program for a B.S. in Management Studies. Through our Graduate Studies department, degrees are extended to include the Master of Business Administration (MBA) and Master of Arts in Teaching (MAT).
In addition to our degree programs, Rockford University also offers the following programs:
Center for Learning Strategies (formerly RCLC)—Learning center offering both remedial and enrichment programs for children, teenagers, and adults
English as a Second Language (ESL)—Programming includes listening, speaking, reading, writing, and grammar components for preparation of the TOEFL test
Rockford University is home to one of only 11 Phi Beta Kappa (PBK) chapters in Illinois, the most prestigious honor society in the United States. Named by The Princeton Review as a Best Midwestern College and as a 2018 Best Midwest Regional University by U.S. News and World Report, we ...currently serve approximately 1,260 full-and part-time students. Our mission is to educate men and women to lead responsible lives by means of a curriculum grounded in liberal arts learning and complemented and extended by professional and practical experience.
A NCAA Division III institution, the university offers 14 intercollegiate varsity teams along with several junior varsity teams and participates in the Northern Athletics Collegiate Conference. Approximately 25 percent of the university’s students participate in at least one intercollegiate sport. For more about Regent Athletics, visit goregents.com.